Google is constantly updating their algorithms, so it’s good practice to keep up with the latest news and insights. It may seem like a lot of work, but it’s worth it to be seen in the first few search results on the first page of Google! Here are some things you can do to keep up with the ever-changing algorithm.
1. Use Google alerts and other third-party tools
The alerts feature makes it easy for you to keep track of your websites and help you know how Google views them. Google alerts are a very useful tool that sends you an email whenever your website is mentioned on the web. This way, you can stay on top of what’s being said about your business and your competition without having to search for it. You can also use other third-party tools like the competitive analysis matrix (COMET) and monitoring tools from various services like Google Analytics. Each tool is unique, and each is efficient. You can decide which one(s) to use, depending on your goals.
2. Create High-Quality Content
High-quality and relevant content is what Google wants to see most. If you’re going to build a large audience, you can use share buttons and encourage people to like your content. It’s also worth the effort to reply to comments on your site’s articles and posts. Google algorithms want to send their customers to sites with high-quality content, well laid out, and accurate information.
3. Make Changes One at a Time
When you make changes, try not to make too many changes in one go. It is also essential that you go through your site regularly and ensure that everything is running smoothly. Google bots tend to crawl a website more often when they see frequent updates. It is also essential that you do not move your content folders since it can affect how Google sees it.
4. Have a Recovery Strategy
Since Google algorithms are continually updated, you must have a backup plan if your website gets affected. You should, therefore, be prepared to recover from any loss that might occur. Recovering involves fixing the problem and having a backup plan if the same thing happens again. Ensure that all of your digital assets, such as videos, images, themes, and other content, are backed up regularly and stored in safe places.
5. Follow SEO Experts
SEO experts are great since they have a lot of experience understanding how to deal with google algorithms. You can follow them on social media networks like Twitter to get regular updates about what’s going on in SEO circles. You can also subscribe to their blogs and read their articles for more in-depth information on the latest news and changes.
6. Follow Twitter Hashtags
Following twitter hashtags can be a good idea since it will help you figure out what is trending in SEO. SEO experts use hashtags, and they are a great way to network with other bloggers who have the same interest as you.
7. Focus on the end goal
Having a defined goal is an essential aspect of SEO. If you don’t know your goal or why you’re doing it, you’re working without a purpose. It’s easy to get caught up in all the new changes and updates in Google algorithms, but you need to make sure that you keep your end goal in mind to focus on achieving it.
