Have you sent an email that bounced or was returned to you for some reason? Sure, typos are occasionally the issue and sometimes the receiver’s mailbox is full. Email marketers have a difficult job with hitting a person’s inbox and not the spam folder. Too many email bounces and they risk being on a blacklist.

How can you prevent being blacklisted? One way is making sure that you have an email list of all opt-ins (meaning they signed up for your emails). Another way is running the list of emails through a verification tool.

What Are Email Verification Tools, and Why Are They Useful?

An email verification tool, also known as an email checker, is a piece of software that checks to see if a given email address is active and eligible to accept messages. Before contacting new receivers, it is a great ideal to verify their information to reduce the number of bounced messages and safeguard your email reputation.

Some excellent email verification tools are Hunter.io, NeverBounce.com, ZeroBounce.net, Email-Checker.net.

Once you have chosen which email verification tool you will be using, open it up and enter the email address(es). It will run a series of tests on the address to verify if it is valid. If your message gets sent to someone’s spam folder, they may not ever see your message.

When emailing your clients, you want to ensure that your messages will deliver to their inbox without issue. Using good email practices and making sure to verify all emails before you send to them the first time will help with your email reputation and keep you off blacklists!