Homeowners and real estate agents know how steep the battle is for marketing homes and houses online. Marketing in real estate requires experience, innovation, and robust strategies to stand out. Here are 9 genius real estate marketing ideas to help you out.
Unique Business Cards
Plain or basic real estate business cards do not create memorability since they are boring. These cards have the standard business name and contact information. Give people something to remember you by, and unique and personalized business cards are how you achieve this. Have your cards made in a different material like metal or with something functional such as flower seeds for their homes.
Create a Referral System
After selling a house to a client, it should not be the last of your interactions with them. They can bring you more customers! Try to do a follow-up with them every now and then, as it allows them to think about you when they know of someone looking to buy a house.
Referred customers have a high probability of buying a home from you as they have heard positive things from your previous clients.
Provide a Complimentary Moving Truck
Reaching out is important in the real estate business. You want your name to be in many places so it creates memorability. One way you can do this is by having a moving truck with your business logo on the side. The truck can be especially helpful for your clients if you allow them to use the truck for their move. Additionally, the truck will advertise your business wherever it goes.
Create In-Depth Graphs, Maps, or Guides
Market your real estate business by creating graphs, maps, and guides to take clients on a step-by-step guide of the neighborhoods or with important information like crime data or school information. Hire a graphic designer to do this professionally for you.
Answer Buyer/Seller Questions on Your Blog
There are tools for this activity like the Answer The Public and People Also Ask that can assist in marketing your real estate company. Answer The Public shows questions related to your keyword search that you can answer for people.
People Also Ask is a free tool by Google that allows you to know the type of questions people ask regarding real estate in your local area. Use these tools for content on your blogs and social media.
Send Handwritten Notes
In addition to emails, use handwritten notes to contact your clients. This “old school” tactic grabs your clients’ attention, and it makes your effort stand out. Who doesn’t love receiving genuine (not junk) mail in their mailbox?
Sponsor Local Events
Be part of local events such as baseball, football, charities, and other community events. People will remember of your business name and want to be associated with such a charitable entity.
Use a Social Media Scheduler
Social media schedulers like Buffer, Hootsuite, SproutSocial, and others allow you to schedule social media posts. Content will consistently flow on your different social media platforms even when you are too busy to do it yourself.
Ask for Reviews on Google
It is crucial to ask customers to leave reviews on Google to know what they think about your real estate company. With this information, you can create strong customer service and use their insights to better your business.
Real estate marketing is not for the faint hearted, but with the right marketing skills, resilience, and desire you can build yourself and your business up to be memorable and gain many new clients with your efforts.
