The secret to selling a property fast when in the real estate career lies in the ability to write an exceptional real estate listing. If you craft an effective real estate listing, it will give potential customers an impression of what you are about to sell and, in the end, lead to more conversions. In a nutshell, it makes you a great seller.
It is evident that most sellers know something to do with creating a listing, but very few know to create one that sells. Below, I’m going to take you through the right tips you need to adopt to make a better real estate listing.
1. Start by Telling a Story
How often have you seen phrases like “amazing amenities” or “wonderful view” in listing titles? Probably hundreds or even thousands of times. Using clichéd, generic language to describe your property will not attract the interest you seek.
- Start by narrating to the reader as if you were taking them on a personal tour of your properties rather than using describing words.
- Let them see themselves relaxing in that reading corner while watching a serene lake scene. Allow them to picture hosting family barbecues in that outdoor dining space.
- Like when you’re selling food, tell the person something about the taste, not what they’re about to consume. Let potential customers develop a picture of the property rather than using bullet points to highlight the number of rooms in the property.
2. Ensure the Photos Are Professionally Taken
Hiring an expert photographer to take photographs for your property listing is crucial. Choose a photographer that understands interior layout, light, composition, and design rather than just someone with Photoshop skills or a DSLR camera.
A real architectural photographer doesn’t merely enter a property and take pictures of its components as they are. To ensure that the photographs are perfectly aligned, he or she moves, changes, and positions the elements.
You can take your photos if you’re on a tight budget. Study effective shooting methods, such as correct staging, concentrating on the most critical elements and keeping consistency across your images.
Whether you hire a photographer or take your shots, always know the following:
- You’ll likely handle a lot of listings and images. Create a filing structure that will make it simple for you to access them easily.
- Make sure the listing’s address or the keywords you’ll be utilizing throughout your marketing are highlighted in the file names of your photographs for search engine optimization.
3. Make Unique Landing Pages To Collect Lead Information
Using a landing page to collect lead information is a wonderful lead-generating strategy. The page should intrigue your audience with excellent photos or videos, information on the property’s value, a strong call to action to encourage users to reach out, and a straightforward lead capture form.
Offering a free download, such as a buyer’s guide, has been discovered to boost conversions. Ensure you are notified whenever someone fills out the form to respond immediately.
4. Showcase the Best Features
According to surveys, buyers are more likely to spend extra for homes with major functional upgrades like HVAC systems, renovated entryways, and roofs.
Tackle those points while also emphasizing the most outstanding qualities of the property. Are there walk-in closets, a planted garden, or a home office? Does a brand-new in-ground pool exist on the property?
Consider what aspect of the property the buyer would find most alluring, and then emphasize that aspect in your listing description.
5. Make Your Listing as Visible as You Can
Of course, please don’t overlook the basics: put your property on the MLS (multiple listing service), and syndicate it with well-known real estate websites like Trulia, Realtor.com, and Zillow. To increase the number of views on your listing, there are more things you can do.
Create a Facebook Marketplace
Post the property on Facebook Marketplace if you’re going after younger buyers. You’ll be astonished by the number of inquiries you receive from potential customers!
Employ email lists
Do not undervalue the impact of your email list; it is where real estate agent collaboration is prevalent. Make it a routine to routinely email the asset to your contact list. You may extract realtor contact lists from your neighborhood MLS and include them in your email list. Ensure the subject line is engaging and appropriate to improve your open email rate.
Other strategies you can use to increase the visibility of your listing include: regularly changing the featured photo, hosting open houses, and broadcasting on Instagram and Facebook live.
